How to Earn Money from Instagram Reels? [Ultimate Step-by-Step Guide]

Instagram Reels now joins Facebook & YouTube in terms of giving people a platform to earn money. People from all over the world can use Instagram Reels to deliver some value and generate income using their presence on Instagram.

Instagram stands as one of the most used social media platforms. According to the latest reports, the application has more than 2 billion active users, ensuring your huge global reach if you go viral.

But how do you create reels on Instagram, and how do you earn money from the Instagram Reels videos? You are about to find answers and give yourself clarity here. So just hang around!

What are Instagram Reels?

Let’s begin with understanding the meaning of Instagram Reels. Instagram Reels is the short vertical video-sharing feature of Instagram that allows you to create micro-content for fun or to deliver some value.

With Instagram Reels, you can create vertical videos of 15-60 seconds to deliver the desired content. The feature is almost similar to creating videos on another vertical video-sharing application named “TikTok”.

How to Create Reels Videos for Instagram?

To create Instagram Reels, you need to satisfy only two requirements. A device by which you can create or record videos, and an Instagram application. If you satisfy them, you can easily create Reels for Instagram.

To create Instagram Reels videos, you need to select your niche. Whether you desire to go with fun videos, educational niches, or anything else, you need to narrow down your niche based on your interest.

Once you have figured out your niche, I recommend you give yourself a day or two and study the other creator’s videos in your niche. It will give you a fair idea of what sort of content quality works on Instagram. This step might seem to be redundant, but it is necessary.

Then, craft a content strategy for yourself. Plan the content you will be delivering for the next few weeks well in advance. Advance planning avoids any sort of hassles or inconveniences at a later stage. You can make use of something like a monthly content planner offered by the Micro Content Academy.

After you have studied other creators’ videos, you are now good to start creating IG Reels videos for your Instagram.

Steps to Create Instagram Reels using the Instagram App:

Next, how do you create Instagram Reels?

There are 4 ways to create Instagram Reels: From the Home tab, from the Reels Tab, from your story, and from your Profile tab.

1. Creating Instagram Reels from the Home Tab

To create an Instagram Reels video from the Home Tab, hit the “+” icon that you will see in the middle of bottom menu options of your Instagram feed. Then from the options, you get at the bottom, select the Reel option.

2. Create IG Reels from the Reels Tab on Instagram

To create Instagram Reels from the Reels tab option, select the fourth icon, which is the Reels tab that you see at the bottom of your feed. Then, tap on the camera option provided in the top right corner. The camera will be turned on, and you can now record videos to post them.

3. Creating Reels for Instagram using the Story Option

For creating an Instagram Reel from your Instagram story options, go to the Your Story option in the top left corner of the home tab. Then tap on the Camera icon, and this will open the camera on your device.

Here, you just need to tap on the option that says, “REEL”. Tap this option and you are good to go.

4. Create IG Reels from Your Profile Tab

You may also create Reels videos for Instagram directly from your profile tab in the Instagram app.

Simply visit your profile tab by tapping on your profile icon in the bottom right corner, and then tap on the + icon in the top right corner. Then select “Reel” and this will open the camera on your device where you may start creating Insta Reels videos.

So now, that you have learned how to create Instagram Reels videos, it’s time to edit that vertical video and post it on Instagram.

How to Post Instagram Reels to Get More Views?

Here is a step-by-step tutorial on how to post Reels Videos on Instagram:

Now that you know how to post Instagram Reels videos, it’s time to learn how to market your IG Reels videos.

How to Market IG Reels and Get More Reach for Instagram Reels?

In order to market your videos on Instagram, or say, to increase the reach of your Instagram Reels videos, the first step is being consistent.

If you are consistent with your IG Reels videos, you will automatically start noticing an increase in organic reach on Instagram.

Then, use hashtags effectively. Whenever a user would search for the same keyword or close to the hashtag you have used in your Reels, your IG Reels video will show up on Instagram. Thus, it’s necessary that you use all the relevant hashtags.

The number of shares your Reels video receives on Instagram and Facebook, collectively, also plays a decisive role in your reach.

Promote your Reels in your story, share it with your friends, and ask them to share it further, and if your content is good, the chain will keep on getting stronger and bigger. Thus, helping you get more organic reach for Instagram Reels videos.

How can you Earn Money from Instagram Reels?

As mentioned, Instagram Reels are one of the easiest and most reliable ways to earn money from Instagram. But how can you make money from Instagram Reels?

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Here I list the answers to this question below. Check them out.

Also, you need to know that you can’t start earning money from day one of creating Reels videos on Instagram. To earn money from Instagram Reels, you need to be a bit patient, increase reach, and have a good number of niche-targeted followers.

Okay, enough insights now, let’s learn how can you make money from Instagram Reels.

1. Earn Money from Instagram Reels by Being an Influencer:

As the name implies, influencers influence people. Followed by millions, influencers acquire the trust of millions of their followers all over the world.

Thus, the first way of earning money from Instagram Reels is to be an influencer. After you become an influencer, you will be approached by numerous giant brands to promote their products and eventually increase their conversions.

As you grow, your earnings through these brands keep on increasing. However, being an influencer is not an overnight thing. You require patience and consistency in abundance to do so.

How do you become an influencer on Instagram?

The first step, start posting quality content. It is the quality content that will make people love & trust you.

Once you start posting quality content and deliver some value, your reach and followers will keep on increasing. After a certain point of time, you will start receiving texts & emails from brands to promote their products.

Remember, delivering value doesn’t necessarily mean, posting only educational content. It could be fun videos too. These videos also deliver value to the viewers in terms of reducing their stress after a hectic day.

Thus, your content can be anything, but it has to make sense and help the viewers achieve something, either education, information, entertainment, or simply peace of mind.

2. Earn Money from Instagram Reels by Advertising Your Products or Services

Are you running a business? Great!

What if Instagram Reels can help to make your business achieve new heights? No surprises!

You can create Instagram Reels videos specifying the salient features of your product. If you have a large number of followers, this information about your product will reach a large number of people, and it might be global too.

If you watch Instagram Reels frequently, you might have seen several business owners promoting their products or services on Instagram Reels. So, why not you?

However, you need to be a bit creative with every video you come up with. Every reel must present the user with a new dimension about your product or services. Your creativity will play a decisive role in the number of conversions you achieve.

If you are about to advertise your products or services on Instagram, having a professional business account will be beneficial for you. To do so, go to your profile section and click the three horizontal lines in the top right corner.

Then, go to Settings and Activity >> Account type and tools >> Switch to Professional Account.

You will be asked to confirm and submit information like your business category and some personal details.

Once submitted, click Done and your account is all set.

3. Earn Money from Instagram Reels by Sharing Educational Content

Numerous people in the world are experts in one or another field but do not have a platform to showcase the same.

Instagram has done a fantastic job of making the lives of such people a bit easier. By introducing Reels, they have given these experts a reliable platform to showcase their skills and earn some serious money.

You can post videos displaying your knowledge & skills and educate your audience. With time, you will start earning the love of numerous people and become a recognized expert in your community or your field.

The content you post could be anything. Some instances are, some travel guides and information about places you have traveled, some cool videos teaching paper art, showcasing your painting skills, teaching some exercises about weight loss, etc.

Once you start getting recognition, earnings are all set to be yours.

Again, it will demand your patience, consistency, and some sort of creativity in the field that you are an expert in. But with the outcomes that Instagram Reels deliver, investing in them is completely justified.

4. Make Money from Instagram Reels by Affiliate Marketing

Affiliate marketing is one of the most reliable ways to earn money for people having fewer followers. You can approach a company and propose to promote their products.

Firstly, what is affiliate marketing?

Affiliate marketing is a marketing strategy under which you will be receiving a commission from the company you are affiliated with to drive traffic and sales to their website.

How do you start affiliate marketing?

To start affiliate marketing, first, you need to figure out your niche and know your target audience well.

Once you know who you are talking to, what are their pain points and what problems they are facing, you may look for the products or services that can help your target audience and provide them with a solution.

Then sign up for the affiliate program of those products or services, get your affiliate links, and start promoting them using your affiliate tracking link on Instagram.

Now you must be wondering, how to share affiliate links on Instagram when Instagram doesn’t allow it, right?

You may do it through your Instagram Story, add to the Profile bio link, send the link in Instagram DMs, or create a free one-page mini portfolio site like mine.

The primary benefit of affiliate marketing is that you can start earning even with a few followers. It doesn’t matter if you aren’t an influencer or not.

If your Instagram Reels are creative and inviting, viewers will head on to the company website and will be buying the product if they wish to.

With affiliate marketing, your earnings will depend on the company you are affiliated with and the product you are promoting. Your job will be to get the views and clicks.

Whether people purchase those products after heading to the company website won’t be your business at all.

And by the way, there are many high-paying affiliate programs, if you do affiliate marketing right, you may earn huge as there is a huge potential to make money using affiliate marketing with Instagram Reels.

For example, let’s suppose you are promoting an affiliate product that pays $150 per sale, and one of your Instagram Reels went viral and drove 10 sales.

That means, $150 X 10 = $1500 from that one Instagram Reel — that’s the potential.

And by the way, this is just a basic of what amount of money you can make from Instagram Reels using affiliate marketing. However, do remember, this is just a basic calculation based upon assumption, neither there is a guarantee nor there is any limit.

You may learn more about affiliate marketing here.

5. Earn Money from Instagram Reels by Becoming a Blogger

You might have seen food or travel bloggers posting some Reels of delicious food items or the magnificent views of the place they visited last time. Why are they doing so?

Because they are earning money from those Instagram Reels.

You can also do so and make money creating Instagram Reels. All you have to do is: Become an InstaBlogger.

So, how do you become an Instablogger or Instagram Blogger?

Choose a niche of your interest, start posting content and reels about the same, and grow your account. Your niche could be anything, food, travel, health, fitness, lifestyle, real estate, etc. It purely depends on your interest.

Here is the process of becoming a blogger on Instagram and making money with Instagram Reels as a blogger:

Firstly, name your profile with a blog name that clearly displays your niche. Be a bit creative & inviting here.

Then, check out other pages and see what sort of content works. Also, check out their Reels.

You will get an idea of how can you start. After you are done, start posting your content and creating Reels. Let your page grow.

Once you are recognized, several brands in your niche will approach you to review their products. You may create and post their product reviews and in return, you’ll charge them money as compensation for your work.

This is how you will earn by posting Reels on Instagram as a blogger.

Again, the more content you will post, the more value you will deliver, the more will be your followers, and the more you will be invited by brands to review their products and thus earn more money.

Further, you may even go to the next level and transition yourself from an Instablogger to a real blogger.

So, how do you become a blogger?

Here is a step-by-step detailed guide to help you become a blogger.

6. Earn Money from Instagram Reels by Being a Brand Ambassador

Yes, sponsored products or affiliate marketing gives you an option to earn money. But Brand Ambassador implies establishing a long-term relationship with the companies.

You can be a part of the ambassador programs on Instagram and spread a positive message about the company’s products by using your Instagram Reels as a medium.

You can select your niche and then collaborate with the company of that niche to deliver better results for them. If you believe the latest reports, the salary of the brand ambassador lies anywhere from $50,000 to $60,000.

7. Earn Money from Instagram Reels by Redirecting Traffic

If you already have a business, shop, or website, here is the good news for you: you may redirect the users to your website, shop, or business and make money from Instagram Reels.

Instagram Reels allows you to promote your website and persuade people to visit the same, both — organically and using paid ads as well. You can showcase the value that your website offers and make users visit it.

You can give the users a curiosity about the value your website is offering them. Also, make them aware of the offers, if any. When the viewers get curious, and feel that your website has a lot more to offer, they won’t hesitate to visit your website.

If people find that your website is delivering value, they will love to visit it, and you might even get leads, sales, and conversions. After a short period, you will notice an increase in your website traffic, which will eventually help your business grow.

Thus, with this method of making money from Instagram Reels, you may or may not earn money directly from Instagram Reels, but it eventually helps you or your business make more in the long run.

8. Earn Money from Instagram Reels by being a Consultant

One of the most difficult, yet the most attractive sources to make money from Instagram Reels is offering a consultancy session. Often, numerous beginners and startup founders seek consultancy when they are about to start their promotion journey on Instagram.

You can be an Instagram Reels consultant and guide people throughout about how they can leverage Instagram or Instagram Reels to gain more visibility, leads, and sales for their business.

However, to do so, you need to have a large number of followers. Also, your success should be reflected in your Reels. Otherwise, people would hardly trust you.

To be a consultant, start posting quality reels, and that too consistently. Once you start getting reach, and you start getting recognition as well, that’s when you can make money from Instagram Reels by being a consultant.

9. Earn Money from Instagram by Social Media Marketing

Instagram Reels can be your reliable companion if you are a social media marketer. You can incorporate Instagram Reels in your social media marketing strategy and thus ensure that your marketing strategy gets an even greater reach for your business and brand.

If you are a beginner, you might be confused about what social media marketing is.

Social Media marketing is just a simple term meaning promoting your website & services on social media.

Here is how you can start social media marketing for your business:

We all know that social media is one of the fastest-growing things in the world. You might have seen brands promoting their products on Facebook, and Instagram posts. However, Instagram Reels remain a bit underused here. You can use it effectively and take an edge over competitors.

How to Overcome Camera Shyness to Earn Money from Instagram Reels?

One of the major issues for the people who desire to create Instagram Reels to make money on Instagram, but aren’t able to do so is due to their camera shyness.

Though it’s not necessary to be yourself present on the camera for creating Instagram Reels as you can record videos without showing your face, certain niches demand your face and thus there is no other way.

Thankfully, it’s possible to overcome your camera fear with some basic tips and practice.

Just follow the steps explained below to overcome camera shyness and earn money from Instagram Reels efficiently.

1. Accept that it’s normal. The first step to overcome camera shyness is that you need to accept it. It happens to a major class of people.
2. Keep on practicing. Remember the school quote, “Practice makes the man perfect?”. Practice making normal videos for at least a week before you start creating Instagram Reels. It will boost your confidence.
3. Send your videos to close friends. Ask them to judge your video and give advice on where and how you can improve. This is the perfect place to start.
4. Smile while creating Reels. A smile has an amazing capability of absorbing nervousness. The more you smile, the less you will feel nervous.
5. At last, be yourself. Don’t try to intimidate anyone, or pretend to be someone who you aren’t. Be yourself, be natural, and see the magic.

By the way, if you are extra nervous and think overcoming your camera fear and improving your camera presence can really help you take your personal brand and business to the next level, you may check out Micro Content Academy for the 30-Day Camera Presence Booster Challenge.

Frequently Asked Questions about making money with Instagram Reels:

You might still have some doubts about how to earn money from Instagram Reels. To clear them out, I have designed a FAQ section below that answers some of the most commonly asked questions. Have a read as it might help you to get your answers too.

Conclusion

I hope that it’s now clear how you can earn money on Instagram by creating and posting Reels. With the popularity that Instagram has on the global level, and with the number of Instagram users on an exponential rise on a daily basis, investing some efforts here is absolutely worth it.

Instagram Reels allow you to showcase your skills to the world and also earn money. You can also use Instagram Reels as a tool for your side hustle.

With Instagram Reels, your earnings purely depend on your followers’ engagement level, your reach, the content quality you come up with, and also the monetization strategy you choose to make money on Instagram.

You might have seen several people getting recognition from nowhere because of the content quality. Also, there is no guarantee that more popularity means more earning, some users are killing it with just a few hundred followers using the right strategy.

Hopefully, these insights will help you to have a great start in terms of making money with Instagram Reels. And as always, if you have any questions, please don’t hesitate to ask in the comments below.

Are you eager to make money on Instagram? So, what are you waiting for?

Head on to Instagram and start creating reels now. Good Luck!