What is Video Marketing? – Scientific Reasons Why Video Marketing is Exploding the Internet

If you open Google and search for “Video Marketing Stats” followed by the current year, you’ll get hundreds of stats proving how video marketing is rocking.

So I’m not going to overwhelm you with all the stats and data, however, if you are here to learn what is video marketing then keep listening because that’s what I’m going to discuss in this episode.

Hey digital learners, welcome back to another episode. I’m your host Rahul from LearnDigitalwithRahul.com and you may find me everywhere online with the user handle @LearnDigitalwithRahul.

Whether you are a complete beginner who knows nothing about video marketing, or someone who already knows but ever asked yourself why videos on the internet are exploding day after day, then this episode is for you.

Because in this episode we’ll discuss what is Video Marketing and some scientific reasons why video marketing wins.

So let’s get started! And first, learn: What is Video Marketing?

Video marketing is basically marketing done through various digital marketing platforms using the means of video. People or brands use videos as a tool to reach more people, educate and entertain them to engage with their audience and even promote their products and services. This entire process is known as video marketing.

Think it this way. If you have to purchase a new smartphone, the first thing you’ll do is: You’ll check your budget and decide which phone is within your budget. Then the next thing you’ll do is: You’ll simply open YouTube, and search for the unboxing and review of that phone.

Chances are you’ll get many videos as search results, you’ll watch some of them, and then decide whether that smartphone model is worth buying or not.

So basically these videos that you just watched are playing a decisive role in your purchasing decision.

And that’s amazing!

Now think how those videos are playing a crucial role in the marketing of the product. Because you are going to purchase a thousand dollar phone, or maybe even more or less - but the point is: you are going to purchase a new phone with your hard-earned money, and those few videos are deciding where you are going to be spending that money.

Therefore, you may measure the effectiveness of video marketing done through video marketing platforms like YouTube. Well, not just YouTube, but YouTube is the most prominent one.

Okay, so now that you understand what is video marketing, let’s learn why video marketing works?

After all, videos are playing so decisive role in your or any other person’s decision making for purchase. So why is it so? Why is video so powerful and effective?

Let me answer all these with some scientific reasons as to why Video Marketing works.

If you recall your learning from some of my previous episodes, you must be knowing that I like to keep things simple and easy - not because the name of this podcast show is Digital Marketing Made Easy, but because that’s the way I like.

And in order to simplify the types of digital marketing, I categorize it into 3 parts, readable form of marketing, the audible form of marketing, and visual form of marketing. And you know what, video is just a visual form of marketing.

So when it comes to visuals, you can’t deny the importance of eyes in a human body.

During the entire life, whatever experience of the world someone perceives, 83% of that is perceived by what we see through our eyes, 11% by hearing, 3% by smelling, 2% by touch, and the rest 1% are perceived by our taste.

So you can understand how visuals impact humans’ life experience and behavior.

Another great example that’s coming to my mind is: Suppose you need to explain the geometrical figure Circle to a Kid. You can either describe it through the text like this: A circle is a round-shaped two-dimensional figure consisting of all the points in a plane that are at a certain distance from a given point without corners or edges.

That was a good explanation. But another way you can explain Circle to a kid is: Simply draw a circle on paper and mention that it’s a circle.

And you know what? The kid will be more likely to understand by the second method. And the reason for that is humans can understand visuals 10 times faster than text.

That is why every good book that’s not boring to read, always comes with some visuals. Because that’s the way human learning behavior works. It’s certainly a part of our DNA.

And this is where video marketing wins. Because videos are visually so effective that a human brain can process the information from a video 60,000 times faster than text.

And therefore, videos grab user’s attention as well as convey your message to people much faster than any other form of marketing.

So if you are an individual or brand, what you can do is: get started with video marketing. Because videos trigger human emotion as no other medium does.

No matter whether you treat them as traffic, leads, customers, or whatever - but keep in mind, it’s ultimately humans that are going to make a buying decision and purchase from you or your brand.

So utilize videos to trigger the human brain and create an emotional connection with your brand. Once you create that emotional connection with your customers, they’ll never buy from any other brands than yours.

And videos have been one of the most powerful and effective forms of marketing for the last several years, and it’ll continue to do so.

If you haven’t yet started video marketing for your business, get started right away. It’s not too late. Start it right now, and I promise, you’ll never regret.

And by the way, if you need help in getting started with video marketing, simply send me a message, and I would be glad to help you. You’ll find my contact details in the show notes.

By the way, you may also download my free ebook about YouTube video marketing by visiting YouTubeSEOAcademy.com.

You’ll find the link to this and all the other resources in the show notes below. The show notes for this episode which happens to be the 6th episode of Digital Marketing Made Easy podcast, can also be found on LearnDigitalwithRahul.com/006

And hey, if you enjoyed listening to this episode or you found any value out of this, be sure to leave a review with 5-star ratings on iTunes, it would mean a world for me.

And by the way, when you do that, please take a screenshot and post it on Instagram tagging me @LearnDigitalwithRahul - I would love to reshare it and feature you on my profile.

With that being said, I’m Rahul signing off and I’ll talk to you in the next one, until then stay motivated, stay creative, and feel proud to be #DigitalLearner.