In this very first episode of Digital Marketing Made Easy Podcast, I welcome you to the new era of online marketing where rather than getting lost in the deep ocean of digital marketing, you are going to enjoy learning digital marketing and implementing white hat marketing strategies to grow your business.
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Whether you want to sell a product or your own skill sets, or maybe you want to grow your online business or simply build your personal brand – whatever your requirements may be, you need to learn digital marketing so that you can market and promote your products and services.
Because without good marketing even the best of products are nothing. Think about a person searching for his dream job, he himself is basically a product and ideally, he’ll be selling his time, skills, commitment, hard work, and much more.
But here is the point, if the person doesn’t know how to market himself, he wouldn’t be able to convince others to offer him a job. Because you need to convince people in order to convert them into action takers. If they don’t get convinced, they don’t convert, it’s that simple.
And, the sad reality is: if the person isn’t successful at finding his job, the society or even he himself thinks of him as a failure. Well, this is just an example but can you relate to this in your business?
No matter how excellent product you have, if you don’t convince people to buy – your product is a failure. And the converse of this statement is also true: If your product is a failure, it doesn’t necessarily mean it’s a bad product, bad marketing or no proper marketing may also be the reason for its failure.
Now, you must be thinking that marketing is everywhere, right?
Well, if you ask me this question, my answer would be: yes, obviously.
And that’s not because I own LearnDigitalwithRahul.com blog, a YouTube channel named LearnDigitalwithRahul, or even this Digital Marketing Made Easy Podcast that you are currently listening to.
The reason for my answer is: I see marketing everywhere, whether that is the internet, blogs, social media, coffee shop, retail shop, TV programmes, enjoying weekend, travelling outside, or even trying to convince my girlfriend to hangout for dinner, I see marketing everywhere. Because, that’s how it is.
Hey everyone, I’m Rahul from LearnDigitalwithRahul.com and a warm welcome to the very first episode of Digital Marketing Made Easy Podcast. I’m your host Rahul and I blog at LearnDigitalwithRahul.com.
If you just asked, tell me more about yourself, then here you go: I’m a blogger, digital marketer, tech enthusiast, affiliate marketer, YouTuber, and much more – you may (literally) find me everywhere online. The reason for that is: I love teaching people and helping them solve their problems – even if it’s a dirty technical problem.
One of the biggest things I have achieved so far is: I have created blogs with over 100 thousand dollars in revenue from Google AdSense alone. For those who don’t know about Google Adsense, it’s an Ad-Network run by Google which provides a way for website owners to earn money by placing Google ads on their online content.
You might be wondering how I turned a blank WordPress installation into over a 100 thousand dollar revenue within my teenage? Well, I used the power of digital marketing to start a blog from scratch and turn it into a cash pumping asset. Unfortunately, I had no money for paid marketing, even I wasn’t knowing anything when I started, so I had to learn everything myself. But I’m glad that I could make it possible.
And if I can do it, anybody can do it. That’s something I already teach in my Blogging Mastery Course. If you go to Bloggingmasterycouse.com, you may sign up for 7-days free mini-course to learn how to make a profitable blog that generates passive income.
Creating multiple successful blogs, popular YouTube channels, and earning passive income is just one side of the coin, what’s more important than these is: I’m a kind-hearted person who believes in good Karma. I learn something every day and share my learning to help transform the lives of people like you.
That’s what I’m already doing with my blog articles, YouTube video tutorials, and now this podcast as well. In the last 5 years, my articles and videos have touched over a million people’s lives and might have made a transformation in the lives of hundreds of people, if not thousands.
And now with Digital Marketing Made Easy podcast, I’m on a mission to transform the lives of even more people – maybe someone who doesn’t have time to read long-form boring articles, maybe someone who lives with limited data plan and doesn’t have enough bandwidth to watch YouTube videos, especially people from developing countries, or maybe someone who is visually challenged and can not do both.
That’s the reason why I created Digital Marketing Made Easy podcast.
Now, talking about digital marketing, there are multiple ways to market your product and services, but if you could categorise all of them into just three, what would that be?
For me, that would be:
- Readable form of marketing – something that people may read
- Visual form of marketing – something that people may watch or visualize
- Audible form of marketing – something that people may listen to, like this podcast you are currently listening to.
You may find many marketing gurus talking about everything marketing. But that’s not the case with me, I’m not a guru, I’m just a learner who shares what he learns.
I already do readable and visual form of marketing, but if someone asks me about audible form of marketing – I wasn’t eligible to talk about that because I didn’t have a podcast and I never did audible form of marketing until now.
So, how can I speak about something that I never did myself? That’s what my beliefs are. Maybe because I belong to the land of Mahatma Gandhi whose ideology is famous all over the world.
“Be the change that you want to see in this world”Mahatma Gandhi
So maybe it’s in my DNA that inspires me to “Be a podcaster first before you teach others how to podcast”.
So, it’s like an experiment for me, and you are the most crucial part of this. On my journey to growing online business using audible form of marketing, I’m learning a lot, and I believe that you’ll also learn a lot. So make sure you subscribe, whether you are listening on iTunes, Spotify, Soundcloud, Google Podcast or any other platforms.
I promise to bring new episodes every week, packed with actionable tips-tricks, and strategies to create profitable online businesses using the power of digital marketing. So don’t forget to subscribe as that way you’ll get instant notifications every time I upload new episode.
By the way, before I sign off, let me tell you a funny thing: Last week, I was discussing with my friend whether I should start this podcast or not. I got immediate response that I’m not a good entertainer, so I shouldn’t start a podcast. I asked, really?
My friend responded: Yes.
Now both of us silently ended the discussion.
So let me ask you a question: Was this really a boring episode? What do you think about this Podcast? Should I stop creating future episodes or should I continue doing what I’m doing i.e. trying my best to help and transform people’s lives without caring about what my friend thinks?
Let me know your thoughts and suggestions by rating and leaving an honest review on iTunes or other platforms wherever you are listening to it. Your ratings and reviews will mean a world for me and this will help me shape how this podcast will progress.
With that being said, I’m Rahul signing off and I’ll talk to you in the next episode, maybe, hopefully.